17 Apr, 2024
3 mins read

AI-Generated Content Labeling: Meta’s Enhanced Transparency Strategy

In response to evolving technological landscapes and public demand for clearer information, Meta has announced a new policy direction regarding the labeling of AI-generated content and manipulated media on platforms like Facebook, Instagram, and Threads. This initiative is informed by extensive feedback from the Oversight Board, public opinion surveys, and consultations with experts across various […]

4 mins read

Harnessing Meta’s Latest Advertising Innovations: A Guide for Businesses

In the rapidly evolving digital landscape, Meta (formerly known as Facebook) continues to redefine how businesses interact with their audience through advertising with its Meta Advertising Innovations. The latest slew of updates, primarily focusing on retailers and those utilising its automated Advantage+ campaigns, marks a significant shift in the realm of digital advertising. This article […]

4 mins read

Elevating Election Integrity: A Comprehensive Guide on Meta, Snap, and TikTok’s New Commitments

In the rapidly evolving digital age, the integrity of elections stands as a paramount concern, especially as misinformation and the manipulation of information ecosystems pose significant challenges. Recognising this, Meta, Snap, and TikTok have taken a decisive step forward by aligning with the International Foundation for Electoral Systems’ (IFES) newly introduced Voluntary Election Integrity Guidelines. […]

4 mins read

CrowdTangle Shutdown Impact: Meta’s Future in Social Media Analytics

In a move that signals a significant shift in how digital platforms manage data insights and research tools, Meta, the parent company of Facebook, has confirmed the closure of CrowdTangle, its widely-utilised platform monitoring tool, effective from 14th August. The CrowdTangle shutdown has sparked discussions among marketers, researchers, and social media professionals about the future […]

5 mins read

Meta’s Verified Subscription Package: Weighing the Pros and Cons for Business Users

  The Evolving Landscape of Social Media Verification In the realm of digital marketing and social media presence, the concept of account verification has taken a pivotal role. Meta, the tech giant behind Facebook, Instagram, and WhatsApp, introduced the “Meta Verified” program, a paid subscription service that offers users a verification tick among other benefits. […]

5 mins read

Maximising Your Business Potential with Meta’s Latest Ad Updates: A Comprehensive Guide

In the ever-evolving landscape of digital marketing, Meta continues to set the pace with its innovative advertising solutions. The latest series of Meta Ad Updates, primarily targeting retailers and those utilising its automated Advantage+ campaigns, promises a new horizon of opportunities for businesses aiming to enhance their online presence and sales. This article delves into […]

5 mins read

Social Platforms’ Shifting Strategies on Political Content: A Deep Dive into the Implications for Future Elections

Social Media Politics: In an era where social media platforms wield unprecedented influence over the political landscape, their evolving approaches to political and news content are poised to have profound impacts on upcoming election cycles worldwide. As we venture into a period marked by crucial elections in the United States, India, the European Union, the […]

4 mins read

The Future of News Content on Social Media: Meta’s Strategic Shift Away from News

In the rapidly evolving landscape of online media, the recent announcement of “Meta Shifts Away from News” marks a pivotal shift in the dynamics between social media giants and news publishers. This strategic decision, set to take effect in early April 2024, underscores Meta’s realignment towards content that more closely resonates with its user base, […]

4 mins read

Navigating the Digital Waters: Meta’s Strategic Moves to Sidestep Apple’s In-App Fees

In the ever-evolving digital marketplace, the titans of tech are constantly at odds, seeking innovative ways to outmaneuver one another in the quest for user engagement and revenue generation. Recently, a significant development has emerged as Meta embarks on a strategic initiative, dubbed the “Meta Apple Fees Strategy,” aimed at guiding marketers around the fiscal […]