Mentioning “@” in a Facebook comment does not disclose the identities of individuals who have visited your profile.
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Mentioning “@” in a Facebook comment does not disclose the identities of individuals who have visited your profile.

A social media myth claims that typing @highlight in a Facebook comment can reveal who’s been viewing your profile. This notion has led to a surge in such comments across the platform. However, the truth is quite different. Let’s debunk this myth and understand what @highlight actually does on Facebook.

The Myth: @highlight Reveals Profile Viewers

The claim suggests that using the @highlight tag in a comment exposes the identities of those monitoring your Facebook page. This has spurred numerous users to test the theory, hoping to uncover their ‘secret admirers’ or profile viewers.

The Reality: What Does @highlight Do?

The @highlight function on Facebook serves a different purpose. Rather than unveiling who views your profile, it notifies certain friends about a post you find interesting or wish to amplify. This feature is designed to draw attention to specific comments or content you deem noteworthy.

Facebook’s Official Stance

Facebook’s Help Center clarifies that it’s impossible for the @highlight feature or any other function to show profile viewers. The platform consistently states, “Facebook doesn’t let people track who views their profile. Third-party apps also can’t provide this functionality.”

Our Experiment: Testing @highlight

To verify the claim, we conducted an experiment. After commenting with @highlight on a Facebook post, we found that it didn’t reveal any profile viewers. Instead, it simply notified some friends about the comment. The notifications varied, with messages like “Kelly Jones highlighted a comment for you to check out.”

Understanding Batch Notifications

The @highlight tag generates what’s known as a “batch notification.” Similar to @followers or @everyone tags used by businesses or groups, it’s a way to notify multiple users simultaneously. However, users have the option to opt-out of such notifications in their Facebook settings.

Steps to Opt-Out of Batch Notifications

  1. Go to “Settings & Privacy” on your Facebook account.
  2. Click on “Notification settings.”
  3. Scroll to “Tags” and then to “Receive notifications for.”
  4. Turn off “Batch mentions” by toggling the button.

The claim that typing @highlight in a Facebook comment reveals profile viewers is false. This feature is intended to notify friends about specific posts or comments, not to expose who views your profile. As Facebook evolves, it’s crucial to stay informed about its features and to understand their actual functionalities.