Instagram Teen Accounts Protections Expanded to Facebook and Messenger
Meta continues to evolve its platform with the goal of making social media safer and more age-appropriate for young users. Following the introduction of Instagram Teen Accounts—designed with built-in protections and restrictions to shield teenagers from harmful content and unwanted interactions—the company is now extending this initiative to Facebook and Messenger. These changes are part […]
Meta Verified Requirements: What Businesses Must Know Now
Meta has recently refined its Meta Verified program, introducing a new requirement that significantly impacts creators, influencers, and businesses using Facebook and Instagram. If you manage a brand presence on Meta’s platforms or are considering paying for verification, it’s essential to understand these changes, as they can affect your eligibility in meaningful ways. This article […]
Meta’s AI Ad Targeting System: GEM, Lattice and Andromeda
Meta has recently unveiled an in-depth overview of the artificial intelligence (AI) infrastructure that powers its ad targeting system. This new insight sheds light on how the company’s tools are evolving to deliver better outcomes for advertisers. The advertising platform now operates on three core AI-powered engines, each trained on extensive datasets that incorporate user […]
Meta Launches New Tools to Help Brands Partner with Creators
Meta is introducing a suite of updates designed to streamline the process for brands looking to discover, connect with, and collaborate with creators for branded content campaigns, particularly on Instagram and Reels. These new features aim to enhance the decision-making process for advertisers by utilising AI-powered tools that highlight creators and content proven to perform […]
Meta’s Fact-Checking Flip-Flop
Meta has recently expressed a strong belief that Community Notes represents the future of content moderation across social media platforms. However, its latest election integrity update for Australia indicates that the company still values traditional third-party fact-checking, despite having removed this system in the United States. With Australia’s federal election anticipated to be announced before […]
Facebook Expands Monetisation to Stories
Facebook is rolling out a new monetisation opportunity for creators by including Facebook Stories in its creator revenue program. This initiative allows creators to earn money from their Stories while engaging with their audience, thereby expanding their potential income streams. Last year, Facebook simplified its monetisation options by merging its in-stream ads and performance bonus […]
Meta’s Community Notes: A New Approach to Content Moderation
Meta has officially announced the rollout of its Community Notes program, a crowd-sourced initiative that aims to replace third-party fact-checking on Facebook, Instagram, and Threads. Set to enter its testing phase on March 18th, 2025, this new system is designed to provide users with additional context on posts while allowing content to be distributed without […]
Age Verification on Social Media: How Meta Plans to Enforce Teen Restrictions
As governments worldwide intensify efforts to impose stricter regulations on teen access to social media, the challenge of enforcing age restrictions persists. While platforms like Meta have established minimum age limits, research indicates that numerous underage users successfully circumvent existing verification systems. A notable 2022 study by Common Sense Media revealed that screen time for […]
Meta Singapore Ad Rules: New OCHA Compliance Requirements for Advertisers
Meta has recently announced updated advertising regulations for marketers targeting audiences in Singapore, aligning with the country’s Online Criminal Harms Act (OCHA). This act emphasises the need for online platforms, especially eCommerce providers, to take proactive measures in detecting and preventing scams, ultimately creating a safer digital environment for users. To comply with OCHA, […]
Meta Expands Facial Recognition for Scam Protection & Account Recovery
Meta is rolling out its facial recognition technology to help high-profile users more effectively combat scams and recover their accounts. Following initial tests in select regions, the company is now expanding its initiative to the UK, EU, and South Korea, aiming to better refine its security measures. In October 2024, Meta introduced these facial […]
