20 Jun, 2024
4 mins read

Hollywood Gossip Up, Referral Traffic Down in Facebook’s Latest Trending Content Report

Facebook’s “Widely Viewed Content Report” for Q4 2023 reveals some intriguing insights into what users are engaging with on the platform. This report, which Meta has been publishing since August 2021, aims to counter the perception that Facebook’s algorithms predominantly highlight divisive political content. Instead, it seeks to provide a broader context of the actual […]

4 mins read

Boost Your Ad Campaigns: Meta Introduces Video to Catalog Ads

Meta has recently introduced a significant update to its advertising tools: the integration of video into its automated Catalog Product Ads. This enhancement is poised to revolutionise how businesses promote their products on Meta’s platforms, providing a more engaging and dynamic way to reach potential customers.   Understanding Catalog Product Ads Catalog Product Ads, previously […]

5 mins read

Meta Joins Frontier Model Forum to Promote Safe AI Development

In a landmark move towards fostering safe and ethical AI development, Meta has announced its membership in the Frontier Model Forum (FMF), a non-profit AI safety collective. This decision underscores Meta’s commitment to advancing AI technology while prioritising safety, transparency, and accountability.   The Importance of AI Safety As artificial intelligence (AI) continues to evolve, […]

5 mins read

Meta Shuts Down Workplace: Impacts and Next Steps for Businesses

In a surprising move, Meta Discontinues Workplace, an enterprise communication tool that has been in operation since 2015. Originally conceived as a way to leverage Facebook’s familiar interface for internal business communications, Workplace gained a considerable user base but will now be phased out by 2026. This article delves into the reasons behind Meta’s decision […]

5 mins read

Meta’s Enhanced Verification for Business Subscription: Is It Worth the Investment?

Meta has recently announced the expansion of its Verification for Business subscription package, allowing more businesses worldwide to purchase a blue checkmark for their Facebook and Instagram profiles. This expansion includes new regions such as Argentina, Mexico, Chile, Peru, France, and Italy, in addition to the existing markets of Australia, New Zealand, and Canada.   […]

4 mins read

The Decline of Publisher Referrals on Facebook: A Comprehensive Analysis

In recent years, the landscape of digital content distribution has undergone significant changes, with social media platforms, especially Facebook, playing a pivotal role. However, a recent report from Chartbeat and Similarweb has revealed a stark Facebook Referral Traffic Decline to publisher websites. This analysis aims to explore the implications of this trend for news publishers […]