Best Times to Post on Social Media in 2024: A Comprehensive Guide
4 mins read

Best Times to Post on Social Media in 2024: A Comprehensive Guide

Understanding the optimal times to post on social media can significantly enhance your engagement and reach. While there is no one-size-fits-all answer, as each brand’s audience is unique, general trends can provide a solid starting point for experimentation. Based on a recent report by Sprout Social, we explore the best times to post on major social platforms in 2024.


The Importance of Timing in Social Media

Posting at the right time can make a significant difference in how your audience interacts with your content. Each social platform has its unique peak times when users are most active. By aligning your posting schedule with these peak times, you can increase your content’s visibility and engagement rates.


Facebook: Mornings and Late Afternoons

For Facebook, the report highlights that weekdays between 9 am and 12 pm are the best times to post. This period captures the early workday hours when users are most likely to check their feeds. Additionally, another surge in activity occurs between 5 pm and 6 pm as people unwind after work. Sundays are the least effective days for posting on Facebook.

Key Takeaway:

  • Best Times: Weekdays, 9 am – 12 pm, 5 pm – 6 pm
  • Worst Day: Sunday


Instagram: Midday Engagement

Instagram shows a different pattern, with weekdays between 9 am and 2 pm being the optimal times to post. Fridays and weekends, however, see a drop in engagement. This suggests that Instagram users are more active during working hours, likely taking breaks to scroll through their feeds.

Key Takeaway:

  • Best Times: Weekdays, 9 am – 2 pm
  • Least Engaging Days: Friday and weekends


LinkedIn: Midweek Mornings

LinkedIn, being a professional network, has its peak times during the workweek. The best engagement is seen on Tuesdays and Wednesdays between 10 am and 12 pm. These times align well with mid-morning breaks, when professionals are likely to catch up on industry news and updates.

Key Takeaway:

  • Best Times: Tuesday and Wednesday, 10 am – 12 pm


Pinterest: Late Night Inspiration

Pinterest’s unique engagement pattern peaks in the early hours of the morning. The report indicates that the best time to post is between 1 am and 2 am from Tuesday to Friday. This might be attributed to users getting inspired late at night or early morning, planning their projects and ideas for the day.

Key Takeaway:

  • Best Times: Tuesday to Friday, 1 am – 2 am


TikTok: Afternoon and Evening Activity

For TikTok, the optimal posting times are from 2 pm to 6 pm on weekdays. Additionally, there is strong engagement between 9 am and 11 am on Wednesdays and Thursdays. This suggests that TikTok users are most active during their downtime in the afternoons and early evenings.

Key Takeaway:

  • Best Times: Weekdays, 2 pm – 6 pm
  • Additional Peak: Wednesday and Thursday, 9 am – 11 am


X (formerly Twitter): Broad Daytime Range

On X, the best times to post are weekdays between 9 am and 3 pm. This broad range captures the entire working day, indicating that users are actively engaging throughout their work hours.

Key Takeaway:

  • Best Times: Weekdays, 9 am – 3 pm


Applying These Insights

While these guidelines provide a good starting point, it’s essential to experiment and analyse your own data. Different industries and audiences can have unique peak times. Use these insights to adjust your posting schedule and monitor the results to find what works best for your specific audience.


Experiment and Adapt

  1. Analyse Your Audience: Use analytics tools to understand when your audience is most active.
  2. Test Different Times: Schedule posts at various times within the recommended ranges to see which times yield the highest engagement.
  3. Monitor and Adjust: Regularly review your engagement metrics and adjust your posting schedule accordingly.


There is no universal best time to post on social media, but understanding general trends can help you optimise your posting strategy. Use the insights from Sprout Social’s report as a foundation, and continuously refine your approach based on your audience’s behaviour. By doing so, you can maximise your social media engagement and achieve better results for your business.

Remember, the key to success on social media is not just about when you post, but also about the quality and relevance of your content. Combine these timing insights with high-quality, engaging posts to truly make an impact on your audience.

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