Facebook is rolling out a new monetisation opportunity for creators by including Facebook Stories in its creator revenue program. This initiative allows creators to earn money from their Stories while engaging with their audience, thereby expanding their potential income streams. Last year, Facebook simplified its monetisation options by merging its in-stream ads and performance bonus programs into a single initiative, making it easier for creators to earn from videos, Reels, photos, and text posts through one unified program. With the recent integration of Stories, creators have even more ways to monetise their content.

Creators can now take advantage of Facebook Stories within the platform’s performance-based payout model. This means they can earn money based on engagement and views rather than relying solely on ad placements. As Facebook states, “We know today many creators share Facebook Stories with their fans. Now, they can earn money from that same content while engaging with fans via Facebook Stories, without any additional steps.” This global update allows creators who are already on board with Facebook Content Monetisation to start earning from their Stories right away, requiring no changes to their content strategy.

Meta’s shift towards performance-based monetisation represents a departure from traditional ad revenue-sharing models, providing creators with more control over their earnings. Previously, ad-based payouts were influenced by factors such as ad availability, viewer ad load, and CPM (Cost Per Thousand Impressions). The new model rewards creators based on the engagement and reach of their content, regardless of external ad factors. This change not only enhances creators’ earning potential but also alleviates concerns about relying solely on ad placements.

For those looking to get started with Facebook Stories monetisation, creators already in the monetisation program can begin earning immediately, while new creators can apply to join the program. This development is significant for both creators and Facebook for several reasons. First, it encourages more content creation, as the majority of social media users consume content rather than produce it. To maintain high engagement, Facebook needs to incentivise creators to continue posting. Additionally, the expansion of monetisation opportunities across Meta’s platforms—such as exploring monetisation for Threads—broadens earning potential for creators within the ecosystem. Ultimately, by rewarding high-performing content, Facebook is fostering a creator-driven economy, ensuring that creators stay engaged and audiences receive quality content on its platforms.