Meta’s AI Evolution: New AI Experiences Across Apps and Devices
3 mins read

Meta’s AI Evolution: New AI Experiences Across Apps and Devices

Meta is pioneering a new era of AI experiences across its family of apps and devices. This groundbreaking initiative includes the introduction of AI stickers, advanced editing tools, and the Meta AI assistant, enhancing user interactions and creativity on platforms like Instagram, WhatsApp, and Facebook.

AI Stickers: A Creative Leap

One of the most exciting introductions is AI stickers. Users can now generate customized stickers for chats and stories using text prompts, thanks to technology from Llama 2 and Emu, Meta’s foundational model for image generation. This feature, rolling out to select English-language users, will provide infinite options for expression.

Revolutionizing Image Editing

Meta is also set to transform the way users edit images on Instagram with two new features: Restyle and Backdrop. Restyle will allow users to reimagine images by applying various visual styles described through text prompts. Backdrop, on the other hand, can change the scene or background of an image, creating immersive environments based on user inputs.

Introducing Meta AI: A Conversational Powerhouse

Meta AI, an advanced conversational assistant, is coming to WhatsApp, Messenger, Instagram, and soon, Ray-Ban Meta smart glasses and Quest 3. Powered by technology from Llama 2 and the latest large language models, Meta AI can provide real-time information, generate photorealistic images from text prompts, and enhance interactions in text-based chats.

A Universe of AI Characters

Meta’s journey with AI also includes the introduction of 28 unique AI characters with distinct personalities and interests. These characters, some played by cultural icons and influencers like Snoop Dogg, Tom Brady, and Kendall Jenner, offer new ways for users to engage and interact on the platform.

AI Studio: Empowering Creation

Meta is launching AI studio, a platform supporting the creation of these AI experiences. Soon, it will be open to developers and non-coders alike, allowing for the creation of third-party AI characters for Meta’s messaging services. This initiative will enable businesses to create AI characters that reflect their brand values and improve customer service experiences.

Safe and Responsible AI Deployment

As Meta rolls out these AI features, the company is committed to building responsibly with safety in mind. There are built-in safeguards and a multi-step verification process for AI experiences, ensuring that they are safe and trustworthy for users.

What’s Next for Meta’s AI?

Looking ahead, Meta plans to scale these AI experiences, extending them to businesses and creators. The upcoming sandbox will allow anyone to experiment with creating their own AI, eventually bringing this capability into the metaverse for a more immersive experience.

Meta’s introduction of new AI experiences marks a significant step forward in how users interact with and create content across its family of apps. These AI tools and characters are not just about enhancing functionality; they’re about creating more personalized, engaging, and creative experiences for users. As Meta continues to innovate in the AI space, users can look forward to more dynamic and interactive ways to connect and express themselves.