Meta has recently announced updated advertising regulations for marketers targeting audiences in Singapore, aligning with the country’s Online Criminal Harms Act (OCHA). This act emphasises the need for online platforms, especially eCommerce providers, to take proactive measures in detecting and preventing scams, ultimately creating a safer digital environment for users.

To comply with OCHA, Meta is implementing additional verification and transparency measures for advertisers aiming to reach Singaporean consumers. One of the key requirements is the verification of both the ad beneficiary and the payer. Advertisers must confirm who benefits from and who finances the advertisement. However, businesses that already possess verified portfolios may be exempt from undergoing additional verification.

Another significant change is the mandatory disclosure of the ad beneficiary and payer. All advertisements targeting Singapore will be required to display the name of the individual or organisation funding and benefiting from the ad. This information will be readily accessible on the ad’s info sheet and will also be stored in the Meta Ad Library, enhancing transparency for consumers.

The rollout of these updates will take place in phases, starting in April, with full access anticipated by early May. Advertisers will receive notifications when they become eligible to initiate the verification process in Ads Manager. While these changes may result in longer setup times for ads targeting Singapore, the increased transparency could foster greater consumer trust and engagement.

In summary, Meta’s new requirements reflect heightened verification standards for advertisers in Singapore, emphasising the mandatory disclosure of both the payer and beneficiary of ads. This initiative is in direct response to Singapore’s OCHA, with a complete rollout expected by May 2025. By adhering to these regulations, businesses can continue to effectively reach Singaporean audiences while ensuring compliance with local laws.