Meta’s Underage User Engagement Strategies: Ethical and Legal Challenges
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Meta’s Underage User Engagement Strategies: Ethical and Legal Challenges

In the ever-evolving landscape of social media, Meta Platforms, the parent company of Facebook, finds itself at the centre of a controversial storm. Recent reports by The Wall Street Journal and The New York Times shed light on a legal complaint, revealing Meta’s alleged strategies to captivate underage users on its platforms, specifically Instagram. This article delves into the complexities of these accusations, the ethical considerations at play, and the broader implications for the digital world, all while examining Meta’s ethical dilemma.


The Heart of the Controversy

A legal complaint, initially released in a redacted format, has thrown Meta into the legal spotlight. Filed by the attorneys general of 33 states, the complaint alleges that Meta knowingly designed its platforms, particularly Instagram, to hook children. It’s a startling accusation, one that Meta vehemently denies, yet it raises fundamental questions about the responsibility social media giants have towards their younger audience.


Underage Users – A Known Challenge

The complaint outlines a concerning scenario where millions of complaints about underage Instagram users were reportedly received by Meta, yet only a fraction of these accounts were disabled. The implication is clear: Meta, despite being aware of the issue, chose a path of inaction. This raises critical questions about the effectiveness of age verification processes and the ethical duty of social media platforms.


Exploiting Youthful Psychology

Meta’s alleged strategy, according to the complaint, was to design its products to exploit the vulnerabilities of youthful psychology. This includes impulsive behaviour, susceptibility to peer pressure, and a general underestimation of online risks. The accusation points to a deliberate manipulation of the psychological traits of the young, a strategy that, if true, is both ethically and legally questionable.


The Under-13 Conundrum

Despite company policy barring users under 13, Facebook and Instagram are reportedly popular among this age group. This discrepancy between policy and practice highlights the challenges social media platforms face in enforcing age restrictions and protecting young users from potential online harms.


Meta’s Defence and Strategy

Meta has responded to these allegations, stating that the complaint misrepresents their efforts to create a safe online experience for teens. They highlight the development of over 30 tools aimed at supporting young users and their parents. However, this response does little to address the core issue of underage users accessing their platforms.


Age Verification – A Complex Challenge

Meta argues that age verification is a complex issue, one that extends beyond the scope of their direct control. They suggest shifting the burden of policing underage usage to app stores and parents. This approach, while pragmatic, shifts responsibility away from the platform itself, raising questions about the accountability of social media companies in safeguarding young users.


Internal Conflicts and Business Considerations

Internal emails from a Facebook safety executive, as reported by The Wall Street Journal, reveal a tension between business interests and user safety. While underage usage was studied for business purposes, efforts to identify and remove younger kids from the platforms were not pursued with the same vigour. This internal conflict highlights the often-complex balance between business growth and ethical responsibilities.


Backlog of Accounts and Inaction

The complaint notes a significant backlog of up to 2.5 million accounts belonging to younger children awaiting action. This backlog represents not just a failure in the enforcement of age restrictions but also a broader systemic issue within Meta’s operational framework.



The allegations against Meta raise profound ethical and legal questions. They touch upon the responsibility of social media giants like Meta in protecting young users, the effectiveness of age verification measures, and the delicate balance between business growth and ethical conduct. As the legal proceedings unfold, the digital world watches closely, anticipating the impact this case may have on the future of social media, online safety, and Meta’s ethical dilemma.”